THE GOAL
Increase amount users invest by
creating currency price alerts.
creating currency price alerts.
Role: Project Lead
THE ISSUE
In the User Research project focused on user engagement, a price alert/notification idea continued to come up. Users expressed that they wanted to buy currencies when they hit a specific price but didn't want to continuously open the app. Describing a notification and alert center that would allow our users to make instant decisions to buy/sell their investments based on the rapidly changing market.
USER FEEDBACK
“I only know the coins prices if I'm in the app”
“Having alerts that tell me when something drops in percent would be really helpful”
“If Abra could ping me when bitcoin drops that'd be cool”
The more the team thought about the idea, the more we realized that the UX functionality and experience we were looking for was already being used by both OS's system alarm applications. Both apps contain custom alerts/alarms that can be toggled On/Off and edited all within the same location.
ALERTS, FIRST PASS
After brainstorming possible features to include in the alerts, we decided on our base requirements for V1. This would include; the ability to set an alert to any currency in our currency list, ability to have the alert for when a price is above or below the alert price, include the current currency's value and to allow users to set the alert based on price or percentage. In future revisions we planned to include an easy access link from the portfolio screen as well as possibly include the price alerts at the currency detail page.
WIREFRAMES
After making my first pass on the alerts we decided to strip it back and test with users. We tested the ease of discovery and use of the alerts. No issues came up with the users, however they did make requests that we had already planned for later down the feature roadmap.
TEST 1
VISUALS & NEXT STEPS
Unfortunately during this time the design team was being held to the previous/legacy designs already in the app so the visual design had to be retrofitted to match the live application style. All UI elements were swapped with the live app and OS styling. While the aesthetics seem dated, this new feature set up a foundation that can easily be updated moving forward and expand upon with additional features.
ADDITIONAL EXPLORATIONS (LOOKING AHEAD)
